Fisher & Paykel Appliances Magazine Wins Best New Magazine Award Dec 17, 2010

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Appliance producer Fisher & Paykel's magazine for designers and architects, Neue, beat out more than 560 entrants to win Best New Magazine at the 2010 Pearl Awards in New York City. The award is presented by the Custom Content Council to recognize the best in custom media.

Neue is produced by Dino Publishing. Neue' audience are architects, designers, and builders with discerning, modern tastes and whom Fisher & Paykel counts as its top clients. The magazine has a secondary audience consisting of those professionals’ clients.

"Our company believes that good design is at the center of good user experiences,” said Laurence Mawhinney, president of Fisher & Paykel America. “The Pearl Award confirms we have achieved this same ideal with Neue, a magazine that is much more than simple collateral."

“We pride ourselves on creating magazines that are brand-right for our clients while meeting their strategic objectives,” said Doug Leik, president and publisher of Dino Publishing, a Chicago-based custom content company. “Fisher & Paykel wanted a magazine that would capture the aesthetic of their appliances, and appeal to the designers and architects who recommend those appliances to their clients. This award affirms that we hit the mark.”

The Pearl Awards were held at the Water Club in New York City on Nov. 11, 2010, with 569 entries representing 71 companies.

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