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Best Buy Registering Brand Names In Russia
Aug 18, 2008
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Best Buy has registered its Future Shop trademark in Russia and is awaiting government approval of its Best Buy brand.

Reuters said Best Buy was granted trademark rights on the Future Shop brand by Russia’s patent agency Rospatent this month following a two-year wait. The retailer’s application for its flagship Best Buy brand is still under government review, the reports indicated.

Best Buy hasn’t announced plans to enter the Russian market, but has indicated that its growth strategy is focused on international expansion amid store saturation and slowing demand in the U.S.

The company has opened stores and acquired a retail chain in China; has announced plans to open its first stores in Mexico and Turkey; and has acquired a 50% interest in the retail operations of its U.K. partner Carphone Warehouse.

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