U.S. Customer Satisfaction Weakens Nov 29, 2010

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The overall American Customer Satisfaction Index (ACSI) fell 0.3% for the third quarter of 2010, to 75.7 on a 0-100 point scale, and ACSI said this means it will be difficult for the U.S. economy to look to strengthened consumer demand for a boost.

“Periods of stalling ACSI growth have often been followed by weak, and sometimes negative, GDP growth,” said Professor Claes Fornell, founder of the ACSI and author of The Satisfied Customer. “Consumer spending is unlikely to exhibit much of an increase unless bond buying by the Federal Reserve leads to more employment, inflation, consumer confidence, and higher stock prices. With the drop in ACSI, consumer spending for the final quarter of 2010 does not look like it will improve enough to spur much economic growth.”

The ACSI is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The Index was founded at the University of Michigan’s Ross School of Business and is produced by ACSI LLC.

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