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Whirlpool is widely considered to be the world’s largest
producer of major appliances with products across all major categories,
according to the new report Top Global Appliance
Companies 2010: Major and Small Appliances,
from ApplianceMagazine.com
and UBM Canon Data Products Group.
The flagship Whirlpool brand is one of the most recognized in the world
and has substantial presence in all its markets: North America, Latin
America, Europe, and Asia. Regional forecast for full-year 2010
industry growth in Europe is expected to be in the 1-3% range compared
to the prior expectation of flat demand. Management still expects
full-year appliance shipments to increase 10% in Brazil and 8-10% in
Asia.
Some major structural changes began in 2010 for Whirlpool in North
America. Among other U.S. facility investments, Whirlpool announced in
September that it will build a 1 million sq ft manufacturing facility
in Cleveland, TN. to produce built-in premium cooking appliances.
Whirlpool expects that the new operation will be an energy-efficient,
LEED-certified facility to replace the existing, 100-year-old
manufacturing plant.
Appliance manufacturers that fared well through the recession, such as
Whirlpool, adopted three important strategies – cost
reduction, investing in energy-efficient technology, and penetration
into developing markets, according to Top Global Appliance
Companies 2010.
Another early adopter of industry trends has been LG Electronics. The
company achieved a 2009 global sales increase of 12.5%, reaching a
company record-level high of $43.4 billion, by investing in overall
product innovation, setting the goal of increasing efficiency in major
products by 15% from 2007 to 2012, and focusing on sales in overseas
markets. One of the company’s innovations in 2010 is its
SmartDiagnosis technology for clothes washers and dryers. This system
allows customer service representatives to guide consumers to select
buttons that trigger a series of diagnostic tones. Quick and efficient
troubleshooting over the phone limits service calls and in-home visits.
When a service visit is required, the technician can come prepared with
the correct parts so that repair can be resolved in one visit.
Top
Global Appliance Companies 2010: Major and Small Appliances
provides extensive financial, performance, and competitive data on the
top global appliance companies, including:
• Revenue, net income, and total
assets
• R&D expenditure
• Unit shipments
• Market share
• Senior management
• Number of employees
• Corporate developments and
strategy
This report is available at www.ApplianceMagazine.com/marketresearch.
For more information, contact Sandra Baker at +1-215-944-9836 or Sandra.Baker@ubm.com.
About UBM Canon Data Products Group
UBM Canon Data Products Group, a division of UBM Canon, publishes
PharmaLive Special Reports and Appliance Market Research Reports, which
provide financial, company, and product statistical data and
qualitative analysis for the global pharmaceutical, biotechnology,
medical device, and appliance industries; maintains eKnowledgeBase and
MDRWeb, comprehensive market intelligence tools serving the
pharmaceutical, biotechnology, and medical device sectors; and manages
company-wide Site Licenses for PharmaLive.com, Med Ad News, and
R&D Directions.
About ApplianceMagazine.com
ApplianceMagazine.com provides appliance producers with in-depth
coverage of the news, trends, and technology in appliance engineering,
design, and manufacturing. For further information about this Website,
please contact Patrice Aylward, Marketing Manager,
patrice.aylward@ubm.com, +1-440-239-4986.
About UBM Canon
UBM Canon is a business-to-business media company serving the worldwide
advanced manufacturing sector through its publications, trade events,
and electronic media.
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