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GE Appliances & Lighting signed an exclusive appliance contract with Taylor Morrison, one of the largest U.S. homebuilders.
Taylor Morrison has more than 50 communities in Arizona, California, Florida, Colorado, and Texas, and has a reputation of building stylish homes for discerning consumers. Taylor Morrison selected GE for the style, innovation, and brand appeal of its appliances, as well as GE’s 100% automated processes for ordering and delivery.
"Given our geographic span from the east to the west coast, we highly value GE’s high-tech, automated solutions for managing our orders and on-time deliveries,” said Jeff Allgood, corporate director of strategic sourcing for the home builder. “We were also very impressed with GE’s Café line of appliances, which offer the style and innovation to help set our homes apart.”
In addition to offering homeowners the GE Café series of restaurant-inspired appliances, the builder will also offer homebuyers GE, GE Profile, and GE Monogram appliance brands, providing options for first-time, mid-market and upscale homeowners.
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