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Peace & Happiness and an iPad: CEA Predicts Big CE Spending for the Holidays
Oct 25, 2010
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Despite an overall decline in gift spending during the 2010 holiday season, spending on consumer electronics gifts will reach historic highs, according to new research from the Consumer Electronics Association (CEA).

CEA's 17th Annual CE Holiday Purchase Patterns Study predicts consumer electronics will be the hottest gifts to give and get. The report said consumers will spend $750 on holiday gifts, down 2% from last year. However, consumers will spend $232 on CE gifts, up 5% from last year and the highest level since CEA began tracking holiday spending.

CEA said that:
• nearly a third of consumers’ total gift budgets will be allocated to CE
• nearly half will buy a CE gift for children on their list
• two in five will buy a CE gift for their spouse/significant other
• 29% will buy CE for themselves

The top 10 Holiday Gift Wish List for Adults, according to the CEA report:

1 - peace/happiness
2 - notebook/laptop
3 – iPad
4 – clothes
5 – eReader
6 – car/motorcycle
7 – family together
8 – good health
9 – video game system
10 – money

The top 10 Holiday CE Gift Wish List for Adults:

1 - notebook/laptop
2 – iPad
3 – eReader
4 – iPod/iPod Touch
5 - video game system
6 – digital camera
7 – big screen TV
8 – TV (unspecified)
9 - computer (unspecified)
10 – desktop PC

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