Families Get Closer Through Technology Sep 29, 2010

Printable format  Email this Article  Search

Appliance and consumer electronics retailer Best Buy Co. released results from its proprietary Our World, Connected study, including the finding that 64% of consumers agree that technology brings families closer together.

But that doesn't mean consumers are perfectly satisfied with the connected technology that's being offered them. 89% of consumers believe that consumer electronics companies should use more consumer feedback to influence innovation.

Best Buy said it is people, not technology, that are re-defining what it means to “connect.” More than 85% of consumers say they are optimistic about the experiences that technology products can enable in their lives.

But most people are still frustrated by technology, with better than 6 in 10 consumers reporting that they have a hard time keeping up with technology changes. Consumers feel the consumer electronics companies have the responsibility to help people bridge the connection gap.

Back to Daily News