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Families Get Closer Through Technology
Sep 29, 2010
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Appliance and consumer electronics retailer Best Buy Co. released results from its proprietary Our World, Connected study, including the finding that 64% of consumers agree that technology brings families closer together.

But that doesn't mean consumers are perfectly satisfied with the connected technology that's being offered them. 89% of consumers believe that consumer electronics companies should use more consumer feedback to influence innovation.

Best Buy said it is people, not technology, that are re-defining what it means to “connect.” More than 85% of consumers say they are optimistic about the experiences that technology products can enable in their lives.

But most people are still frustrated by technology, with better than 6 in 10 consumers reporting that they have a hard time keeping up with technology changes. Consumers feel the consumer electronics companies have the responsibility to help people bridge the connection gap.

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