PulteGroup, Inc., one of the largest homebuilders in the United States, selected Whirlpool Corp. as its exclusive appliance supplier effective Oct. 1, 2010. Under a multi-year contract, Whirlpool will provide appliances to PulteGroup's Pulte Homes, Del Webb, and Centex communities in 29 states and the District of Columbia.
PulteGroup merged last year with home builder Centex, afterward launching a strategic purchasing initiative. Deborah Wahl Meyer, senior vice president and chief marketing officer for PulteGroup, said that, "In addition to this being a partnership between two Michigan-based companies with proud histories, Whirlpool Corporation offers products that align perfectly with PulteGroup's unique multi-brand strategy."
PulteGroup offers homebuyers branded products for different life-phases:
• Centex for entry-level buyers
• Pulte Homes for move-up buyers
• Del Webb for active adults
The homebuilder said Whirlpool Corp. meets the upgrade and option needs of homeowners with its different brands, including Amana, Whirlpool, Whirlpool Gold, KitchenAid, and Jenn-Air.
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