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Whirlpool Embarks on 70-City Training Tour
Sep 8, 2010
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The seven-week "Whirlpool Corporation on Tour" will train sales associates in 70 cities across the United States on the latest product innovations and key selling points of Whirlpool Corp. appliances.

Beginning in mid-September 2010, the multi-day training will offer the latest product launch information on refrigerators, cooking appliances, dishwashers, and laundry pairs from Whirlpool, Maytag and KitchenAid brands. Whirlpool on Tour's "Backstage Pass" includes the newest laundry pairs from Maytag and Whirlpool brands.

"Whirlpool Corporation on Tour makes learning about the company's products easy and entertaining," said Liz Okon, sales training manager at Whirlpool Corp. "By bringing the training tools and field experts to sales associates across the nation, we are providing an unmatched, hands-on learning experience. A well-educated sales team offers customers better in-store experiences, and gives companies more opportunities to grow their business."

Course content, led by field-brand experts, is geared towards sales teams of independent retailers, larger retail accounts, associate contract distributors, showroom consultants and designers, as well as home improvement stores.

"Today's sales associates assist homeowners in creating functional and efficient kitchen and laundry spaces. The branded vignettes on tour provide sales teams with examples of well-designed and practical recommendations for nearly all lifestyles," added Okon.

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