Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Gorenje Shows Strong Growth in Germany
Sep 8, 2010
 Printable format
 Email this Article
 Search

Gorenje reported that its sales in Germany, Europe's single largest market for major appliances, was up 20% in 2009. Gorenje, a maker of major appliances based in Velenje, Slovenia, said its 2009 sales in Germany exceeded €100 million.

Gorenje said Germany accounts for 18% of total European appliance sales. Klemen Prešeren, head of Gorenje operations in Germany, sees the company's success in Germany continuing in 2010. "The trend of double digit growth continues this year. We are increasing the share of up-market appliances in total sales, and successfully extending our network of distribution channels," he said. "As a result, the offer at over half of all trade companies in Germany now includes the Gorenje brand. We wish to be perceived by consumers as a developer of innovative solutions and creator of designer products. To this end, 15% of our total sales portfolio is revamped each year, which is above the average in an otherwise highly innovative and dynamic market where annually just under nine percent of products are novelties."

Gorenje entered the German market in 1961 with an initial shipment of 200 stoves. Today, Gorenje said it has a 4% market share, making it the fifth-largest full-line appliance company in Germany and

Back to Daily News

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows