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Whirlpool Asks Consumers for Laundry Nightmares
Aug 24, 2010
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Whirlpool is conducting a consumer contest to locate the worst "laundry nightmares."

Experts from Whirlpool Corp.'s Institute of Fabric Science (WIFS) say that a number of common laundry mistakes are frustrating, but avoidable.

In a Whirlpool survey conducted online in November by Harris Interactive 59% of adults described themselves as at least very competent at doing laundry. But Whirlpool noted that there are many potential pitfalls in the laundry process.

"Washers and dryers have certainly come a long way - from sensing the size of a load and adjusting the water and temperature accordingly to providing stain tips right from your washer," said Tremitchell Wright, consumer scientist, Institute of Fabric Science. "But the human element still plays a tremendous role in the final outcome of your laundry. From the initial sorting through the final folding, we've noticed numerous points where consumers simply succumb to laundry myths and misconceptions, ultimately causing some truly scary results."

The contest closes Sept. 16, 2010. Consumers can enter the contest at: www.facebook.com/InstituteofFabricScience

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