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CE Industry to Reach Record High in 2011
Jul 23, 2010
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The consumer electronics industry will exceed initial revenue projections for 2010, with growth of 3% over 2009 and expected U.S. overall shipment revenues of $174.9 billion in the United States, the Consumer Electronics Association (CEA) announced today. The semi-annual U.S. Consumer Electronics Sales and Forecast July 2010 also projects that industry shipment revenues will climb 4% to an all-time high of more than $182 billion by 2011.

“Innovation in the CE industry is driving consumer enthusiasm, orchestrating a turnaround for our industry and bolstering the overall U.S. economy,” said CEA President and CEO Gary Shapiro.

The latest forecast increases CEA’s estimates for 2010 shipment revenues, last updated in January, by more than $9 billion. The CE industry will see 3% growth in 2010, up from an earlier projection of 0.3%. Much of the growth is attributed to a handful of product categories: 3DTVs, smartphones, Blu-ray players, eReaders, and mobile computing solutions such as tablets.

"Despite a relatively sluggish first half, these innovative product categories have generated a great deal of consumer interest,” said Steve Koenig, CEA’s director of industry analysis. “As a result, we see a stronger second half demand unfolding, and we anticipate a robust holiday quarter.”

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