Phone Unit Sales Declined in Q2 2008 Aug 21, 2008

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Mobile phone handset sales to consumers in the United States totaled 28 million units in Q2 2008, which is a 13% decline since the same period a year ago, according to the NPD group. NPD estimates total 2Q 2008 consumer sales of nearly $2.4 billion, down 2% since Q2 last year.

Among handset manufacturers, Motorola managed to just barely maintain its lead in the U.S. market during the first quarter; however, the company’s unit-sales share fell 6 percentage points from Q1 (27%) and 11 percentage points (from 32% in Q2 2007 to 21% this year). LG, RIM, and Samsung all gained market share, as Motorola’s declined.

The average selling prices (ASPs) paid by U.S. consumers reached $84, an increase of 14% in Q2 2008 versus the same period a year ago, NPD said. However, Q2 2008 ASP declined nearly 4% when compared to Q1 2008 ($87) due to price declines seen on brands like LG, Motorola, Nokia, and RIM.

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