Samsung Names Santana Marketing Head for North America Jun 14, 2010

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Samsung Electronics America appointed Ralph Santana senior vice president and chief marketing officer at the company’s North American headquarters (NAHQ).

Santana joins Samsung after a 16-year career with PepsiCo Inc. where he was most recently vice president of marketing for the flagship Pepsi-Cola trademark.

In his new position, Santana will lea the North America Marketing organization, including the Brand Marketing, Digital Marketing, Market Intelligence, and Product Innovation teams. He will report directly to CS Choi, president and CEO of Samsung Electronics America.

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