Gorenje Launches Repositioned Brands at Velenje Trade Show May 13, 2010

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Gorenje's Home Interior Division hosted a trade show in Slovenia May 5-6, 2010, to unveil new Gorenje appliances and Marles cabinets and fixtures.

Gorenje Trade Show @ Home Interior was hosted in Gorenje's
Hometown city of Velenje, Slovenia, and the company expected 650 business partners and members of the media to be on-hand over the two days of the event.

Gorenje announced a repositioning of the Gorenje and Marles brands.

"We have refreshed, revived and standardized the entire kitchen assortment of both trademarks. We kept the best-selling kitchens while either discontinuing or replacing the rest with selected new kitchen collections. This will slash our costs while a well thought out marketing strategy, coupled with a rich and wide offer, will lead to better sales. All these measures are aimed at becoming the leading trademark of kitchen furniture in the markets of the Western Balkans."

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