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Americans Spending More On Electronics
May 7, 2010
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The average U.S. household spent $1380 on consumer electronics (CE) products in the past 12 months, an increase of $151 from last year, according to a new study released today by the Consumer Electronics Association. The average household spent 12% more on CE devices in the past year, according to the 12th Annual Household CE Ownership and Market Potential Study, which also shows that individual consumer spending is up 10% from the previous 12 month period.

The average adult spent $794 on CE in the past 12 months, up from $725 in 2009. Women spent more on CE products than they did the year before but still trail men in overall spending. Women spent, on average, $631 on consumer electronics, up $73 from 2009. Men report personally spending $969 in the past 12 months, up $67 from the year before. The average household reports owning 25 CE products, up from 23 products last year.

CEA’s study also shows that video products continue to be the top CE device consumers own, with HDTV ownership continuing to increase. 65% of U.S. homes now own at least one HDTV, an increase of 13 percentage points from last year, making it the top industry growth driver of the past 12 months.

Consumers also are buying HDTVs as secondary sets. The average household now owns 1.8 HDTVs, up from 1.5 in 2009. HDTVs are also the top product consumers say they want to purchase. Nearly one in four households (23%) plan to buy a new high-definition set in the coming 12 months.

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