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Daily News

Apple Doubles iPhone Sales, Sets Revenue Records
Apr 23, 2010
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Apple's fiscal 2010 second quarter ended March 27, 2010 with the company posting revenue of $13.50 billion and net quarterly profit of $3.07 billion thanks in part to sales of 2.94 Macintosh computers (up 33% from the same quarter last year) and 8.75 million iPhones (up 131%). iPod sales were actually down as more users turn to iPhones, but Apple still sold 10.89 million iPods during the quarter (down 1%).

The 2010 2Q results compare to revenue of $9.08 billion and net quarterly profit of $1.62 billion, or $1.79 per diluted share, in the year-ago quarter. Gross margin was 41.7%, up from 39.9% in the year-ago quarter. International sales accounted for 58% of the quarter’s revenue.

CEO Steve Jobs noted it was Apple's best non-holiday quarter ever, with revenues up 49% and profits up 90%.

"We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year," Jobs said.

iPad sales numbers look impressive. Apple said 300,000 units were purchased the day it launched; the Chitika Labs online iPad Sales Stats web app (http://labs.chitika.com/ipad/) estimated 938,500 (as of 10:00 AM on Apr. 23, 2010).

"Looking ahead to the third fiscal quarter of 2010, we expect revenue in the range of about $13.0 billion to $13.4 billion and we expect diluted earnings per share in the range of about $2.28 to $2.39,” said Peter Oppenheimer, Apple’s CFO.

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