Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Kenmore Brand Launching 450 Appliances in 2010
Apr 20, 2010
 Printable format
 Email this Article
 Search

Sears' well-known Kenmore appliance brand is getting an overhaul that includes the launch of 450 new and/or improved products across all of its large and small appliance lines throughout 2010.

The brand incorporated a new product design philosophy that was carried through the development of the new appliance lines. The philosophy's four pillars:
• Offer Premium Customer Touch Points: incorporating higher quality handles and knobs, such as the Kenmore signature bowtie handles to add an elegant look and an ergonomic grip - or the high-quality blue-LED-ringed knobs on laundry products.
• Feature User-Friendly Interfaces that Convey Premium Technology: integrating color-touch LCD displays and other advanced displays that look high-tech but have a very intuitive, easy-to-navigate layout.
• Streamline Modern Design to Fit in Any Home: ensuring appliances feature sleek, modern lines and flush, easy-wipe surfaces.
• Incorporate New Logo and Custom Font and Sound Palette: All products have the new Kenmore logo, introduced in Nov. 2009, logo and custom-designed Kenmore font. Select products feature a sound palette composed for Kenmore that is pleasing to the ear while providing sound cues that make it easier to operate the machines.

"Even iconic brands like Kenmore need to reinvent themselves periodically to meet the changing needs of our customers," said Guenther Trieb, president, Kenmore Brand Business Unit, Sears Holdings. "During the development process, we listened carefully to consumer feedback on what they want from their
Kenmore and Kenmore Elite appliances. The new Kenmore products feature eye-catching designs, new innovations, and when applicable, energy efficient capabilities to fit our customers' lifestyles."

New Kenmore-brand refrigerators and front-load laundry appliances will launch in June. New dishwashers will launch in August along with top-load, high-efficiency laundry appliances.

Top-load, high-efficiency LCD laundry appliances will launch in July (with smooth touch display) and September (color LCD display).

Small domestic appliances will launch in July and September. New gas and electric cooking appliances will launch in October 2010. October will also see the launch of new top-load conventional laundry appliances.

Back to Daily News

 

Daily News

...........................................................

Oct 21, 2014: AHRI Annual Meeting Registration Remains Open

Oct 20, 2014: Electrolux 3Q Operating Income up 29%

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: Corrected: AHRI Annual Meeting Registration Remains Open

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows