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Briggs & Stratton CEO Expects 2010 Growth
Apr 5, 2010
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Briggs & Stratton Corp. told a Milwaukee Journal Sentinel reporter that he sees the economy, and the outdoor power equipment industry, coming out of the recession and showing growth of "maybe 2% to 4%" in 2010.

Speaking to reporter Rick Barrett, Briggs & Stratton CEO Todd J. Teske described the significant decline in the outdoor power equipment industry, starting in 2004-2005 when bad weather hurt sales and followed by the impact of the U.S. housing market problems. The result was a 30% loss in the market between 2004-2005 and today.

Teske told the Journal Sentinel that he does believe consumers are more frugal when it comes to buying outdoor power equipment – buying the equipment they need but less likely to upgrade to a model with more features. While the industry is not "back to good times" Teske told the Journal Sentinel that he does believe the he does believe the industry will recover more quickly than the economy in general.

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