Web Site Helps Consumers Report Counterfeit Products Mar 19, 2010

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California private investigation firm National Trademark Investigations (NTI) launched isitfake.org to facilitate the identification and reporting of counterfeit goods. The site lets consumers to submit suspected knock-offs for evaluation. Each “fake finder” report is evaluated for authenticity, working with brand owners when feasible.

Confirmed counterfeits or “fakes” are posted to the site’s gallery, becoming a searchable resource for other consumers.

The Global Intellectual Property Center of the U.S. Department of Commerce estimates that intellectual property theft costs U.S. businesses between $200 billion and $250 billion each year, along with 750,000 job losses.

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