Maytag Introduces New Packages for Builders Jan 20, 2010

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The Maytag brand introduced three new builder packages at the International Builders’ Show, being held this week Las Vegas, NV, U.S.

The new package options include kitchen and laundry appliances designed for a full range of homes – entry level, move-up, and custom-built :

• The base kitchen package offers freestanding suites that appeal to new homebuyers.
• The second appliance package's appealing aesthetics combine features and performance perfect for the move-up homebuyer. The line's appliances, including the Maytag Power Zone and Power Center for cooking, are equipped with more power and capable of handling larger loads.
• The third appliance package provides high-performance features and sophisticated aesthetics for the savvy homebuyer, including high-efficiency front-load laundry, featuring a gas range with a 3,200-watt Speed Heat element and the Maytag JetClean Dishwasher with SteamClean Option and Silverware Blast.

"Better built homes start with better built products, and Maytag brand understands that products built with durability in mind earn the confidence of homebuyers," said Tracy Frye, senior contract marketing manager at Whirlpool Corporation, owner of the Maytag brand. "With every home a builder designs and builds, they also grow their reputation. Now with diverse appliance options to meet the needs of different lifestyles, it is even easier for building professionals to build with the confidence of the Maytag brand."

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