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Whirlpool to Showcase Builder Investments at IBS
Jan 13, 2010
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Whirlpool Corporation is dedicating an entire section of its booth at the 2010 International Builders' Show (IBS) to demonstrate how the company is working better with builders to help them build their businesses.

"The past couple of years in the building industry have been challenging, to say the least," said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. "We've positioned ourselves to meet the challenges of today's marketplace, refocusing our people and processes around our trade customers. We've also invested in a complete continuum of support, resources, and services to make it easier and more beneficial to do business with us."

The exhibit has a hands-on demonstration of what the appliance maker is calling The Inside Advantage program, which is designed to clearly explain brands, products, market insight, and targeted services to builders.

"Our Green Touch Program is a perfect example of how we're helping builders meet today's new challenges," said Frye. "We consult with our builder customers to provide them with appliance packages that meet the requirements of today's sustainable homes, while also fitting homebuyers' lifestyle needs, including kitchens, laundry rooms, HVAC products, and beyond. Additionally, we provide our builder customers with access to an exclusive portal, which is our ready resource for the latest information pertaining to sustainability. "

The Whirlpool Corporation exhibit can be found during IBS at the Las Vegas Convention Center, booth #C3543, January 19-22, 2010.

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