Target Launches Giada De Laurentiis Kitchen Gear, Small Appliances Jan 12, 2010

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This month, retailer Target is launching Giada De Laurentiis™ for Target, an exclusive line of cookware products and specialty food items.

The line ranges from kitchen gear and cookware to food and small appliances. Small appliance offerings include a gourmet stainless steel panini grill, and the assortment also features accessories such as aprons.

“It is so exciting to pass along my family’s cooking traditions to America’s home chefs,” said Giada, a host of Food Network shows such as “Everyday Italian” and cookbook author. “The products I’ve designed for this line are essential in my own kitchen, and now, through my partnership with Target, at-home cooks will be able to make effortless meals affordably.”

Beginning in 2010, Giada will also serve as a spokesperson for the groceries at Target and SuperTarget stores.

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