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Electrolux Chooses Theme for Design Lab 2010
Jan 12, 2010
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Electrolux has decided on the theme for its Design Lab 2010 — The Second Space Age.

Borrowing from last year’s theme, that appliance company is inviting global undergraduate and graduate industrial design students to create home appliances that consider shrinking domestic spaces.

Entries should shape how people prepare and store food, wash clothes, and do dishes in the homes of 2050, when 75% of the world's population are predicted to live in an urban environment.

Growing populations living in concentrated areas dictate a need for greater space efficiency. This year, special consideration will be given to designers that submit a design within the context of a range or suite of solutions/appliances.

Design ideas should address key consumer requirements; being green, adaptive to time and space, and allowing for individualization.

The deadline for entries is May 1, 2010. Prizes include various monetary awards as well as a design internship at Electrolux.

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