Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

TV Makers Use Design to Break Out of Commodity Trap
Jan 8, 2010
 Printable format
 Email this Article
 Search

Although this year’s average selling prices for TVs are expected to be down for the first time since the flat panel TV transition began, TV manufacturers are developing a wide variety of design elements and performance features to differentiate products and slow price declines. DisplaySearch, a display market research and consulting firm, has initiated a new research service, the Quarterly TV Design and Features Report, to analyze and forecast these trends.

A key aspect of the development of these new features is the interplay of performance, features, cost, and power consumption, according to the market researcher. Most features and performance improvements carry cost premiums and increased power consumption, but intelligent design and utilization of new technologies can enable simultaneous improvements. Key examples of this trend are LED backlights and 240-Hz frame-rate operation in LCD TVs.

The firm’s research indicates that LED backlighting and 240 Hz LCDs will serve as an enabling technology for new feature developments in TVs in 2010, specifically for 3D TVs, an area of intense interest to TV manufacturers. DisplaySearch forecasts that 1.2 million 3D-capable TVs will be shipped in 2010, with growth to 15.6 million sets in 2013.

“The dilemma facing TV set manufacturers is whether to rush in with cheap solutions,” said Paul Gray, director of TV Electronics Research. “If they skimp on processing and displays, performance will be disappointing and consumers will lose interest. While everyone is looking for a solution for the industry’s mediocre margins, technology alone cannot solve the economics, and it is important to take the time to develop the 3D proposition thoroughly.”

Power consumption is becoming an increasingly important issue in consumer electronics, with energy regulations becoming widespread in all regions—most recently in California. LED backlighting will continue to serve as a critical enabler of reduced power consumption. In the Q4’09 Quarterly TV Design and Features Report, energy regulations are examined with detailed descriptions of national regulations and ‘point of sale’ labeling policies.

DisplaySearch research indicates that there are significant performance differences by region. For example, in standby power consumption, Japanese TVs typically were under 0.3 Watts, while European TVs were typically under 0.5 Watts. However, in North America, even the sets certified by Energy Star consume more power (typically 0.5-0.6 Watts). “In North America a substantial number of sets were found with standby power consumption levels over 1.0 Watts,” Gray added. “Other regions show that it is possible to reduce such waste, while saving the consumer money.”

In terms of connectivity and digital TV processing feature trends, USB playback on TVs from cameras and memory devices is very popular in Europe, Korea and China, but has not been adopted in North America and Japan (as pictured). In 2010, shipments of sets with MPEG-4 decoders will surpass those with MPEG-2, as connectivity features and second-generation digital broadcast become mainstream.

Back to Daily News

 

Daily News

...........................................................

Oct 23, 2014: Whirlpool Corporation to Showcase Resource-Efficient Technologies at Greenbuild

Oct 23, 2014: CWIEME Chicago exhibition had record attendees

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows