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U.S.
demand for grills, outdoor heaters, and outdoor furniture/accessories
will increase 3.9% annually to reach $7.2 billion in 2013, according to
The Freedonia Group. Growth will come from the increased number of
households and the growing popularity of outdoor living.
Consumer
lifestyle trends such as “staycations” (vacations
at home
rather than travelling) and outdoor rooms will encourage consumers to
invest in outdoor spaces and trade up outdoor products, according to
the study Outdoor Furniture & Grills.
The
report says
that some retrenchment in consumer spending will slow gains. Continued
strong increases in imports, particularly inexpensive products from
low-cost countries, will limit value gains. Both the grill
and
furniture segments will match the industry’s overall pace.
Grill
sales will be supported by demand for premium, highly featured grills
and furniture sales bolstered by solid gains in metal furniture and
cushion and covers.
Imports
have had
a significant share of the U.S. outdoor furniture/grill market. With
double-digit increases in the past decade, imports now account for more
than three-fifths of total outdoor furniture and grill demand in 2008.
Much
of this
growth comes from Chinese suppliers increasing their penetration of the
U.S. market. Chinese imports rose fivefold between 1998 - 2008, from
14% of total U.S. demand to 43%. The report says Chinese
suppliers have taken significant market share from U.S. producers as
well as taking share from other suppliers throughout Asia.
Some
imports increases are the result of U.S. companies shifting production
to China. Many leading retailers of outdoor furniture and
grills
source at least some private label products from Chinese suppliers,
often on a short-term contract manufacturing basis.
U.S.
Outdoor Furniture and Grill
Supply and Demand (million dollars) |
|
|
|
%
Annual Growth |
| Item |
2003 |
2008 |
2013 |
2003-2008 |
2008-2013 |
| Outdoor
Furniture
& Accessories |
2962 |
3965 |
4800 |
6.0% |
3.9% |
| Grills
&
Accessories |
1387 |
1770 |
2145 |
5.0% |
3.9% |
| Patio
Heating Products |
202 |
245 |
285 |
3.9% |
3.1% |
| Total
Outdoor Furniture
& Grill Demand |
4551 |
5980 |
7230 |
5.6% |
3.9% |
|
-
imports
|
2324 |
3605 |
4515 |
9.2% |
4.6% |
|
+
exports
|
462 |
800 |
895 |
11.6% |
2.3% |
| Outdoor
Furniture
& Grill Shipments |
2689 |
3175 |
3610 |
3.4% |
2.6% |
Source:
The Freedonia Group
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