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GE Establishes New Division for Appliances
Jan 6, 2010
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GE Consumer & Industrial has confirmed to APPLIANCE magazine that it is establishing a new division for its appliances and lighting products to better position the segments for growth.

Effective January 1, 2010, a new business called GE Home & Business Solutions, led by Charlene Begley, GE senior vice president, is being formed and will include the appliances and lighting businesses, operating under the name of GE Appliances and Lighting. GE Home & Business Solutions will also include GE Security and GE Intelligent Platforms. Jim Campbell will continue to lead GE Appliances and Lighting, which will remain headquartered in Louisville, KY, U.S. with 27,000 employees globally.

According to a company statement, “The new alignment provides greater high-level leadership focus on Appliances and Lighting with the goal of accelerating and broadening the growth plans for the business, including looking at actions and investments that could lead to greater leadership in energy-efficient appliances, the smart home and in the dramatically changed lighting industry.”

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