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U.S. consumer technology sales revenue was up slightly year-over-year in November topping $7.1 billion dollars, making November the first month in 2009 where there hasn’t been a revenue decline, according to The NPD Group’s Retail Tracking Service. This is an improvement over the 1.3% decline posted for Black Friday which NPD reported last week and a great improvement over the 14% revenue decline we saw in November 2008.
NPD said that sales volumes were propelled by strong performance in core categories, such as notebook computers, and from improvements in categories like camcorders, desktop PCs, and wireless computer networking. Growth in those areas it said helped offset continued revenue weakness in high-volume segments, such as point-and-shoot digital cameras, MP3 players, and flat-panel TVs. While average prices remained relatively low overall, some categories, it said, such as desktop PCs and DSLR cameras, were able to buck the trends and deliver strong average selling prices (ASPs) and positive revenue growth.
According to NPD’s Retail Insight Service, average advertised prices for flat-panel TVs began falling early in November, in contrast to prior years when the vast majority of pricing activity took place at the end of the month. That low-price strategy, it said, helped boost sales much earlier than in past years, which helped increase volumes and overall revenue.
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