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Whirlpool Brand Named Most Trusted Appliance Brand in France, Slovakia and Hungary in Reader's Digest Survey
Apr 25, 2003
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Whirlpool Corporation's Whirlpool brand, was named the top and most trusted appliance brand in France, Slovakia and Hungary in the most recent European Trusted Brands Survey by Reader's Digest. The annual European-wide survey sampled readers' brand preferences in 30 product and service categories, ranging from home appliances and computers to credit cards and airlines. The survey's results are scheduled to be released in the magazine's June issue. Whirlpool Corp. began manufacturing and marketing the Whirlpool brand in Western Europe, including France, in the early 1990s. The company's operations in Eastern Europe, including Slovakia and Hungary, also have been in place for about a decade. Today, Whirlpool Corp. holds the No. 3 position throughout Western and Central Europe, reporting 2002 sales of $2.2 billion and an operating profit of $81 million. The company has 14,000 employees in Europe, with manufacturing operations in France, Germany, Italy, Poland, Slovakia, and Sweden. Whirlpool France has about 900 employees and manufactures clothes dryers in Amiens. The company also has about 900 employees in Slovakia and manufactures top- and front-loading clothes washers in Poprad. In Hungary, Whirlpool maintains a sales and service force of about 30 employees. Among Whirlpool's latest product launches that are further strengthening the brand's reputation in Europe are the Dreamspace front-loading clothes washer, the Conquest side-by-side refrigerator and the award-winning Max! Advance microwave oven.

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