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Report: Consumers Want Televisions Capable of Displaying Bigger and Better Images
Oct 21, 2009
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Screen size and a better picture are the two most important things for prospective TV buyers, according to leading market research company The NPD Group’s 2009 TV Inventory Study. One-in-four consumers say they’ll most likely be making a new TV purchase in the next six months.

Screen size was cited as extremely or very important by 77% of consumers who said they would be making a new TV purchase. The average screen size being considered by consumers is 40 inches, but one-in-four consumers say they are considering a TV 50 inches or larger. Higher resolution was the second most important feature, with 71% of consumers citing it as extremely or very important.

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