Electrolux has launched air-conditioners in Southeast Asia for the first time, said a Nation.com report.
The Electrolux brand is strong in many appliance segments, including front-loading washing machines, vacuum cleaners and cooking preparation in Thailand and other Southeast Asia countries, the report said.
Its marketing strategy in Thailand will stress to consumers that Electrolux air-conditioners are designed for real consumers' needs and lifestyles.
Electrolux introduced the line in Indonesia and Malaysia in August and Vietnam and Thailand this month. Next will be the Philippines. Three sizes will be offered - 9000 BTU, 12,000 BTUs and 18,000 BTUs.
to Daily News