Russian LCD-TV Shipments to Rise 13.6% in 2009 Oct 14, 2009

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The Russian LCD-TV market is set for strong growth this year, with shipments rising by 13.6% in 2009, according to iSuppli Corp.

Shipments of LCD-TVs in Russia will rise to about 5 million units in 2009, up from 4.4 million in 2008. By 2013, shipments will nearly double from the 2009 level, increasing to 9.6 million units. Revenue will increase to $5.7 billion by 2013, up from $3.1 billion in 2008.

The report said that LCD-TVs are the only segment of the Russian TV market that is expanding, with shipments of Plasma Display Panel-Televisions (PDP-TVs) and Cathode Ray Tube-Televisions (CRT-TVs) decreasing in 2009 and beyond.

Among brands in Russia, South Korean OEMs are in a winning position because of their strong brand recognition. Furthermore, said the report, the South Korean OEMs also have domestic production capabilities and vertical integration—factors that allow them to have better control over their costs and prices.

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