Consumers Show Interest in 3D Sep 25, 2009

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According to a recent In-Stat survey, consumers are interested in receiving 3D in the home. Those who have seen three or more 3D movies in the theater are more interested than the general respondents as are those who own Blu-ray players. Unsurprising, that respondents in those groups would be more interested as these traits indicate movie buffs.

For consumer electronics manufacturers, said In-Stat, 25% of those who are at least somewhat interested in having the ability to view 3D content at home are unwilling to spend extra on a 3D TV. Another 43% want to spend on US$200 or less on the new TV. The situation is similar with Blu-ray players in that 31% of respondents who were at least somewhat interested did not want to spend more for a 3D Blu-ray player. Another 33% want to spend less than $50 for a 3D Blu-ray player over a 2D player. In-Stat expects the price differential for 3D products will be higher than the aforementioned amounts at product introduction, so fewer consumers are likely to buy 3D equipment until prices decline.

About 67% of respondents at least somewhat interested in 3D at home are willing to pay more for a 3D version of a Blu-ray disc over the 2D version, In-Stat said.

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