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A market report from Futuresource Consulting reveals explosive growth for the interactive whiteboard market, with more than 600,000 boards installed across the globe during 2008, equating to a value in excess of US$1 billion.
Driven by continued technological developments, and with one in six classrooms worldwide forecast to be using the technology by 2012, interactive whiteboards are taking the classroom by storm. The devices hook up to computers and projectors to create large touch-sensitive displays which integrate AV, graphics and text into the lesson structure, improving learning by illustrating new concepts clearly and effectively, increasing pupil motivation and aiding in lesson flow.
In the 66 countries covered within the report, Futuresource calculates there are more than 37 million classrooms: a huge market potential for companies operating within this sector.
In volume terms, in the last three months, the United States currently leads the way, with more than four times the number of boards of the country ranked second, the UK.
Moreover, the combined markets of the U.S., UK, and Mexico account for more than 70% of the worldwide interactive whiteboard installed base, with the remainder spread across more than 60 different countries.
By 2012 Futuresource predicts 80% classroom penetration in the UK, with volumes for EMEA six times greater than in the UK. Looking to Asia, the region has yet to fulfill its enormous potential, though more than 150% growth is forecast for 2008, with the majority coming from China and India.
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