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Samsung Maintains Worldwide LCD-TV Lead in 2Q
Sep 9, 2009
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Samsung Electronics Co. Ltd. in the second quarter maintained its lead in the global LCD-TV market, partly due to a surge in shipments of its LED-backlit sets, according to iSuppli Corp.

Samsung’s worldwide LCD-TV shipments for 2Q amounted to 5.7 million units, up 605,956 from 5.1 million in 1Q, the largest unit increase of all LCD-TV brands during the quarter. The 12% growth gave Samsung a market share of 18.5%.

Worldwide shipments of LCD TVs with LED backlights rose to 604,000 units in the second quarter, up 75% from 345,000 in the first. Shipments of such sets are expected to rise by 170% in the third quarter and by another 20% in the fourth quarter, said iSuppli.

For all of 2009, shipments of LCD-TVs with LED backlights are predicted to reach 4.5 million units, up by more than a factor of 10 from 438,000 in 2008. By 2013, shipments will rise to 98.8 million, accounting for 42.5% of the global LCD-TV market.

iSuppli said that consumers in developed economies who already have purchased flat-panel sets now are buying replacement or additional LCD-TVs that have enhanced features. In addition to LCD-TVs with LED backlights, these consumers are purchasing larger televisions and sets with faster refresh rates, i.e., 120Hz and 240Hz, which yield higher-quality pictures and superior presentation of fast motion.

Meanwhile, retail prices for older models declined in the second quarter, despite a glass shortage that has driven up pricing for some LCD panels. The price drops attracted first-time LCD-TV buyers, as well those with lower incomes and consumers in developing economies, said iSuppli. Global average selling price for all LCD-TVs remained flat in the second quarter compared to the first, said iSuppli. However, pricing for the most popular size range for LCD-TVs, i.e. 30- to 34-inches, decreased by 4% sequentially in the second quarter.

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