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Electrolux Teams with Kelly Ripa to Launch Laundry Line and Fight Ovarian Cancer
Sep 4, 2008
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September is Ovarian Cancer Awareness Month, and to help draw attention, Electrolux is teaming up with Kelly Ripa to launch its premium laundry collection in North America. At the centerpiece of the new collection is a front-loading washer and dryer in "Turquoise Sky," a vibrant new shade inspired by the brightly-hued ribbon that is the nationally recognized symbol in the fight against ovarian cancer. Starting in September, a portion of the proceeds from the sale of Electrolux
Turquoise Sky Washers and Dryers will benefit The Ovarian Cancer Research
Fund.

"Electrolux is proud to support the Ovarian Cancer Research Fund and its efforts to fund the research that will eradicate this deadly disease; that's why we're donating $200 to the OCRF for every Turquoise Sky Washer and Dryer pair purchased as part of our commitment to raise more than
$500,000 to help fight ovarian cancer over the next two years," said Electrolux Major Appliances President and CEO, North America, Keith McLoughlin.

Ripa and Electrolux have also teamed up to create Kelly Confidential-- a new online lifestyle destination created exclusively for style-savvy, multi-tasking women. During September (National Ovarian Cancer Awareness Month), visitors to the site can drop into a special section called the
"Wash 'n Care Lounge." There, they can help Ripa raise funds and awareness for this important cause by sending a virtual T-shirt to a friend. For every virtual T-shirt sent, Electrolux will donate $1 to the OCRF. They can also purchase a limited edition T-shirt designed by Ripa; 100% of the
proceeds from the sale of the T-shirts will go to the OCRF. Plus, every day they log on and send a T-mail to someone new, visitors to the Wash 'N Care Lounge are automatically entered for a chance to win a Turquoise Sky Washer and Dryer.

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