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Dacor and GE Money to Provide Consumer Financing
Jul 21, 2009
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Luxury appliance maker Dacor, of Diamond Bar, CA, U.S., signed a multi-year agreement with GE Money to provide consumer financing for Dacor appliance purchases. The program will be available nationwide at Dacor dealers starting on Aug. 1, 2009.

"Consumers have been hesitant to pull the trigger on investing in their kitchens,” said Dacor's marketing vice president, Steve Joseph. "Our new financing options enable consumers to make an affordable investment and move forward with their remodels and appliance upgrades, which will result in sales growth for our dealers.”

GE Money's Louis Pagliarini, vice president of sales, consumer electronics and appliances, said the financing program "Is specifically designed to meet the immediate needs of remodeling consumers."

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