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Best Buy entered into an alliance with TiVo Inc. to increase distribution of TiVo products and its user experience, and to provide Best Buy with a digital platform in the home to strengthen its customer relationships.
TiVo and Best Buy said they plan develop a user interface for TiVo DVRs purchased at Best Buy which would provide Best Buy a platform to market its digital content services, to regularly offer consumers trusted advice and guidance on the digital home experience, and to provide an ongoing dialogue with customers about Best Buy's various retail offerings.
Best Buy will increase the levels of marketing and merchandising of retail TiVo DVR devices, as well as other devices that may feature the TiVo user interface and platform.
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