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Amana Brand Survey Reveals Kitchen is Top of Mind for Design
Jul 9, 2009
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When it comes to redesigning the home, a recent Amana brand survey revealed that consumers would most like to redesign and bring some style to their kitchen. Of the bedroom, kitchen, living room and bathroom, the kitchen is the number one room (34%) consumers would most like to see get a design facelift.

In partnership with Apartment Therapy's thekitchn.com, the Amana survey asked nearly 1000 consumers about their thoughts on design and the home, to get a sense of how and where personality is expressed through home decor. Overall, 65% of those surveyed believe their home represents their sense of design, with the majority of consumers identifying the kitchen as the hub of their home. About 43% indicated the kitchen was the room they could not live without, and nearly a third chose the room as the best for entertaining.

The survey further revealed that 89% of consumers are willing to integrate new color into the house, with 35%of that willing to bring the splash of color to the kitchen itself.

In regard to design inspiration, consumers turn to many outlets, from friends and family to blogs and magazines. About 61% of those surveyed who are under the age of 30 turn to word of mouth first for design inspiration, relying on tips from blogs or family and friends.

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