Consumer Confusion about Netbooks Continues Jun 30, 2009

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According to a report from The NPD Group, many consumers believe that netbooks and notebooks have the same functionalities. NPD’s Netbooks II: A Closer Look report, found that 60% of consumers who purchased a netbook instead of a notebook thought their netbooks would have the same functionality as notebooks.

That confusion about functionality is leading to some dissatisfaction, NPD says. Only 58% of consumers who bought a netbook instead of a notebook said they were very satisfied with their purchase, compared to 70% of consumers who planned on buying a netbook from the start.

Satisfaction was even harder to ascertain among 18- to 24-year-olds, one of the main demographics manufacturers were hoping to win over with the new products, says NPD. Among that age group, 65% said they bought their netbooks expecting better performance, and only 27% said their netbooks performed better than expected.

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