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Manufacturing Ranked #1 Industry for Economic Prosperity
Jun 15, 2009
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A new index by Deloitte LLP and The Manufacturing Institute shows that Americans view manufacturing as the most important industry for a strong national economy. There is a wide perception gap, however, between the public’s highly positive views of manufacturing’s contributions to America’s economic success and their negative views about pursuing a career in manufacturing.

The survey, Public Viewpoint on Manufacturing, which assessed public perceptions and understanding of a wide range of issues related to manufacturing, shows that the majority of respondents (71%) view manufacturing as a national priority with 59%.

Most also agreed that America’s manufacturing industries have a significant impact on their standard of living (81%) and on national security (68%). When asked what industry they would most want to have creating 1000 jobs in their community, respondents listed manufacturing as their top choice, followed by technology, energy, healthcare, retailing, communications, and financial institutions.

Yet, the Index shows that most are not pursuing careers in manufacturing. Only 17% named manufacturing as among their top two industry choices to start a career, and only 30% of parents said they would encourage their children to pursue jobs in manufacturing.

The Index also showed that 77% believe that the United States needs a more strategic approach to develop its manufacturing base, and 74% said that the United States should further invest in manufacturing industries.

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