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Flat Panel TVs in Canada Project Continued Growth in 2009
May 1, 2009
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Shipments of televisions in 2008 in Canada were strong, according to a report by the Consumer Electronics Marketers of Canada (CEMC), an Electro-Federation Canada (EFC) council, and the Canadian Imaging Trade Association (CITA). The report, 2009 Consumer Electronics Market Trends and Forecast, said that sales were just under 3.3 million units, representing an increase of 7.7% from 2007 levels. Sales of Flat Panel Plasma and LCD televisions have grown to account for 89% of the total television sales market in 2008, up from 69% last year, according to the report. Flat Panel accounted for the shipment of just under 3 million units in 2008, and the category is forecasted to represent 95% of sales in 2009. Although difficult to determine exact numbers, CEMC estimates that in 2009, 67% of Canadian households will be capable of receiving an HD signal.

"The Consumer Electronics industry is much more than selling products; it is an essential fabric of our common culture delivering entertainment, education and information. Despite the pessimism that is so pervasive in the media and from our leaders, we as an industry remain confident and optimistic," says Robert Gumiela, Chair of the CEMC Executive Committee.

CITA reported that sales of digital cameras increased in 2008 by 4% over the previous year, with manufacturers shipping more than 3.9 million digital cameras to Canadian retailers. Though overall actual results were somewhat less than expected, the digital single lens reflex (DSLR) sector led growth by 50% over 2007 units shipped. The sale of digital cameras in 2009 is projected to slow to 3.6 million units.

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