Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Report: CE's Green Efforts Are in Trouble
Mar 31, 2009
 Printable format
 Email this Article
 Search

Contrary to reports about great strides the consumer electronics industry is making toward becoming more environmentally friendly, a recent study by Retrevo says mistrust, lack of education, and high prices are hindering the CE industry’s green efforts.

The study finds that while 75% of consumers claim that buying energy efficient products is important to them, less than half have actually bought "green" electronics products. Moreover, 35% of respondents said they would be unwilling to pay any premium whatsoever for green products, despite the documented effects these products have on lowering energy bills. These results suggest that manufacturers and retailers need to better communicate the importance of buying green or else they will have to be more aggressive with pricing.

Another impediment to buying green is skepticism consumers have about the validity of the green label. About 40% of respondents felt that manufacturers and retailers use the term incongruously, capitalizing on the trend while not actually creating or selling energy efficient products; only 13% of respondents trusted green claims. The report suggests that manufacturers will need to be more consistent in their claims and work hard to overcome consumers’ skepticism about energy ratings.

The good news is that many people say they dispose of electronics products in an environmentally conscious manner. Approximately 33% said they give them to charity; 20% said they take them to a recycling center; and 17% said they sell them. Only 12% said they throw old electronics in the trash.

Back to Daily News

 

Daily News

...........................................................

Oct 21, 2014: AHRI Annual Meeting Registration Remains Open

Oct 20, 2014: Electrolux 3Q Operating Income up 29%

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: Corrected: AHRI Annual Meeting Registration Remains Open

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows