After considerable evaluation, Miele will withdraw from exhibiting at the 2009 Kitchen & Bath Industry Show (K/BIS) scheduled for May 1 – 3 in Atlanta.
"Prime variables in formulating our decision to redeploy these marketing funds include low attendance projections coupled with the withdrawal of other brands," stated Nick Ord, president and CEO of Miele, Inc. The company will continue to host its dealers, members of the design community, and press to a reception during the show at The Hub in the World of Coca-Cola on May 1.
