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Consumer Technology Sales Down 4% in 2008
Mar 23, 2009
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Consumer technology revenue declined 4% in 2008 to $112.3 billion, according to the NPD Group’s consumer tracking service. The decline follows a 4.5% gain in 2007.

Notebook PCs and LCD TVs were the two largest sales categories in 2008 and the claim for the top spot came pretty close. Notebook PCs generated US$20.2 billion, but LCD TV sales weren’t far behind. Sales increased 37% to $19.9 billion. Desktop PCs, inkjet cartridges, and MP3 players rounded out the top 5.

Best Buy, with its in-store and online sales, once again grabbed the most consumer technology dollars that consumers spent in 2008. Walmart remained in second place. Dell came in third and the now defunct Circuit City’s combined sales put it in the number four spot. Apple made a move into the top 5, just edging out Staples.

Hewlett-Packard took the top spot among the OEMs. Second place was a virtual tie between Apple, Sony, and Dell. Samsung came in fifth.

Dell moving into retail in 2008 had an impact on non-retail sales. Non-retail sales dropped 6% in 2008, but if you take out Dell, sales increased 6%. Online only retailers had a good year, growing 37% to $4.8 billion and retailer Web site sales were also up, gaining almost 3% in revenue to $ 7.6 billion. Retail brick and mortar sales declined 3% to $83 billion.

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