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John Deere to Consolidate Divisions
Apr 20, 2009
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Deere & Company will combine its Agricultural Equipment Division and Commercial & Consumer Equipment Division into a single unit called the Worldwide Agriculture and Turf Division, effective May 1, 2009.

"The new operating approach has been in development since early 2008 – and is an extension of many of the successful efforts resulting from the implementation of the SVA model, in place since 2001," said Robert W. Lane, chairman and CEO. "Products and functions will be formally realigned to make us more responsive to customer needs and market conditions, and allow us to work smarter, more effectively, in all that we do."

The Agriculture and Turf Division unit will have two presidents: David C. Everitt, responsible for the tractor product and the turf and utility product platforms; and Markwart von Pentz, responsible for crop harvesting, hay and forage, and crop care product platforms. In addition, Everitt will have responsibility for sales and marketing in the U.S., Canada, Australia, New Zealand, China, Asia, India, and a portion of Africa. Von Pentz will have responsibility for sales and marketing for the rest of the globe including Europe, CIS, the Near and Middle East and Northern Africa, South America, Central America, and Mexico.

James M. Field, current president of the Commercial & Consumer Equipment Division will become senior vice president, Deere & Company.

Deere said it expects this combination of business units to extend to turf management equipment, utility vehicles, lower horsepower, and lower-spec equipment.

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