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Sony Reorganizes Staff
Mar 2, 2009
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Sony Corp. will reorganize its management, effective April 1, 2009, in its electronics and game businesses. Howard Stringer - already chairman and CEO - becomes president of Sony as well.

At the heart of the reorganization is the formation of two new business groups.

The Networked Products & Services Group will include Sony Computer Entertainment; personal computers (VAIO); new mobile products, including the current Walkman lines; and Sony Media Software and Services. Leading the Networked Products and Services Group will be Kazuo Hirai, who will become executive vice president of Sony and president of the group. He will also continue in his current role as president and group CEO of SCE. Kunimasa Suzuki, currently president of the Consumer of America Group of Sony Electronics in the U.S., will become senior vice president of Sony Corp. and deputy president of the group. Within the group, Suzuki will lead the new home and mobile business incubation project.

The new Consumer Products Group will include the current Television, Digital Imaging, Home Audio, and Video businesses. Hiroshi Yoshioka will become executive deputy president of Sony Corp. and president of the new CPG. Yoshihisa Ishida, currently senior vice president and president of the VAIO Business Group, will head the TV Business Group.

The Common Software and Technology team will be led by senior vice president Keiichiro Shimada, who will also oversee R&D and technology strategy.

The Manufacturing/Logistics/Procurement team will be headed by Yutaka Nakagawa, executive deputy president. Dr. Ryoji Chubachi will become vice chairman of the company and will remain a member of the Board and a representative corporate executive officer, and will assist the CEO and oversee product safety and quality, and Sony’s environmental policies.

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