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Panasonic Aims to Double European Appliance Sales
Feb 25, 2009
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Panasonic is leveraging its environmental technologies for a major push to sell home appliances in Europe. According to a Reuters report, the company is hoping European consumers will pay a premium for low water and energy consumption, helping it reach a goal of doubling sales in Europe in the next five years.

Panasonic already sells as air-conditioners, vacuum cleaners, and microwave ovens in Europe that are manufactured in China. After introducing washing machines and refrigerators in seven European countries in March Panasonic said it will expand its European sales footprint to 17 countries by September and plans to introduce further energy-efficient products.

"We will be expanding our line with a range of low-energy appliances," Ishio said, without specifying what new products may be on offer. He said it plans to start offering washing machines and refrigerators in the United Kingdom, Germany, France, Spain, Poland, Belgium, and the Netherlands in March. That will be followed by launches in Sweden, Norway, and Denmark in April, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia in May, and Italy in September.

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