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Whirlpool Brand Business Grant Recognizes Innovative Moms
Sep 19, 2008
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The 2008 Whirlpool brand Mother of Invention program is awarding more than $40,000 to five mompreneurs to help jump-start their businesses.

Developed four years ago, the Mother of Invention Grant program helps moms bring their innovative ideas to fruition with not only monetary resources but key business lessons. While the program was designed to help moms grow and recognize their potential, executives at Whirlpool have watched the program grow as well. With a commitment to eco-efficiency, the brand added a green category in 2008 to recognize moms who created an environmentally-friendly product/service or used natural/recycled materials to create their invention.

This year's grand prize winner is Estelle Keeter, an ordained pastor from Matteson, IL, U.S., who developed MEDPACK, a temperature-controlled case for medicines. MEDPACK's insulated case contains a cooling mechanism that keeps oral medications, such an insulin and antibiotics, refrigerated for up to 12 hours. She will receive a $20,000 business grant to help her execute plans for her invention, in addition to her choice of a Whirlpool Duet Steam washer and dryer pair or Whirlpool Cabrio washer and steam dryer, a Whirlpool dishwasher and a $3,000 stipend for a new home office. Keeter and four additional winners will have the opportunity to attend a Whirlpool business boot camp at Whirlpool headquarters in Benton Harbor, MI, U.S. The bootcamp will include a tour of Whirlpool facilities and product labs, and a roundtable discussion with Whirlpool innovation experts and this year's guest judges.

For more information, visit www.whirlpool.com/moms

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