Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

LG Consolidates Appliances and CE Divisions
Jan 6, 2009
 Printable format
 Email this Article
 Search

LG Electronics has consolidated its home appliance and consumer electronics businesses in the United States as a way to better capitalize its brand name, according to the company.

The realignment creates a new structure in its sales and marketing divisions, which will be led by John Herrington in his new role as president of Sales. Peter Reiner, senior vice president, Marketing and Strategy, will lead the combined marketing organization. Logistics and supply chain functions for consumer electronics and appliances have been consolidated under Kevin Holian, vice president, Supply Chain.

All sales divisions, including national and regional accounts, sales training, customer support, sales analysis, and channel merchandising, will report to Herrington. Marketing divisions, including brand management, public relations, product development, product management, and consumer insights, will report to Reiner. Reporting to Holian are national distribution, transportation, reverse logistics, and planning departments.

"This new structure will transform the way we do business by creating a single face to our retailers and by integrating our branding messages to reach consumers more effectively," said Teddy Hwang, president, LG Electronics USA.

Back to Daily News

 

Daily News

...........................................................

Aug 14, 2014: Electrolux In Talks to Acquire GE Appliances

Aug 14, 2014: June U.S. Cutting Tool Consumption Strongest of 2014

Aug 13, 2014: Manufacturing Technology Orders Up in June

Aug 13, 2014: Toshiba Appliance/Electronics Segment reports Higher 1Q Sales

Aug 12, 2014: Fagor Operations in Spain to Restart Under New Owner CNA

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows